Nine engagements, in full.
Every case study below explains what was broken, what was changed, why the change worked, and what it was worth to the business.
How a 13,000 Euro Google Ads Budget Returned 192,000 Euro in Wholesale Revenue
Why Snapchat Was the Cheapest Attention in the Haircare Category
The 4.5x ROAS That Was Really 2.1x, and What It Cost
The Facebook dashboard reported a 4.5x return on ad spend. Shopify did not agree.
The Feed Fix That Turned a Variant Problem Into Revenue
Six Times Return by Separating Real Demand From Existing Demand
From Launch to Six Figures Without a Discount Habit
Triovoro came out of launch with proven unit economics, a retention engine and a repeatable creative process. That is a business, not a good month.
3,180 Pounds in Ads, 11,398 Pounds in Revenue, and a Checkout That Was Leaking
Closing the Gap: How I Turned Raw Leads Into Real Chauffeur Bookings
61 Executive Transport Leads at 15.80 Dollars in the First 19 Days
The exports, uncropped.
Platform reporting from accounts I have run, shown whole rather than cropped to a flattering band. Each caption states the account, the platform, the figure on the card and the exact period.
1,463.98% ROAS · €192K conversion value from €13.1K
674.08% ROAS · 126K value from $18.7K at $19.90 per conversion
587.76% ROAS · 10.9K clicks at $22.71 per conversion
655.46% ROAS · 3.7K clicks at $18.81 per conversion
405.34% ROAS · 15.2K value from $3.76K at $3.04 CPC
2,976.53% ROAS · 19.7K value from $661 at $16.73 per conversion
Figures are drawn from the platform and analytics reporting for each account in the period stated.
What these accounts have in common.
Nine accounts, four platforms, three continents and three different business models. The work that moved the numbers was almost never a bid change.
- Measure it properly first. Two of these accounts were making decisions on numbers that did not match the bank account. Reconciling platform reporting to the store or the CRM changed the strategy before a single campaign was touched.
- Separate what the business already owns from what the advertising is creating. Brand demand is not growth, and a blended return that mixes the two will always point the budget in the wrong direction.
- Fix the data the platform reads. Feeds, titles, attributes, conversion values and negative keyword structure decide what the algorithm can do long before the bid strategy gets a say.
- Buy the click and then earn it. Checkout, product page, enquiry form and offer are part of the media buy. The most profitable change in one of these accounts was a shipping cost moved earlier in the funnel.
- Scale in steps the platform can learn from, and only where the cost per acquisition has already held.
If you are running paid media at scale and the numbers are not making sense, that is usually a structure and measurement problem rather than a spending problem. It is the part I am brought in to fix.
The account is rarely the problem. But the account is where the evidence is.