Paid media manager, available to hire
Fahad Shoukat (Fahad Abbasi online). Paid media manager with eight years running Google Ads, Meta Ads and Microsoft Ads for ecommerce and lead generation brands across Australia, the UK, Europe and the US. Available for full time roles and for freelance projects.
At a glance
| Roles I am looking for | Paid Media Manager, Performance Marketing Manager, PPC or Google Ads Lead. Agency or in-house. |
|---|---|
| Work setup | Remote and full time, available to work UK business hours. Open to relocation, including roles that offer visa sponsorship. |
| Based in | Islamabad, Pakistan (GMT+5) |
| Freelance | Available for audits, rebuilds and ongoing account management, including through Upwork. |
| Contact | hello@fahadabbasi.com · linkedin.com/in/fahadabbcy |
What I bring to a team
| Google Ads | Search, Shopping, Performance Max, Demand Gen, YouTube, Display |
|---|---|
| Paid social | Meta (Facebook and Instagram), LinkedIn, Snapchat. Full funnel prospecting and retargeting. |
| Lead generation | Cost per lead control, lead quality, offline and call conversion tracking |
| Tracking and analytics | GA4, Google Tag Manager, Looker Studio, conversion and attribution audits |
| Landing pages and CRO | Briefing designers and developers, A/B tests, form and page conversion |
| Client management | Monthly reporting, strategy calls, budget planning, new client audits and pitches |
Experience
Performance Lead, Neura Vista
Paid media strategy across Google, Meta and LinkedIn for a portfolio of lead generation and ecommerce accounts, including Leivip, Premium Supps, Artem and Chauffeur Top. Owns budget split, channel mix and campaign structure, and runs tracking and attribution audits.
Google Ads Expert, GK Hair
Sole strategist for $100K to $120K a month across Search, Shopping and Performance Max. $1M in spend over twelve months returned $4M in tracked sales at 4x. Built the Merchant Center feed and Shopping strategy.
Digital Marketing Specialist, Tech Solutions Pro
PPC and ecommerce campaigns on Google and Meta for several client accounts at once, from setup to monthly reporting.
Digital Marketing Manager, Brand Marketing
Paid search, paid social and content campaigns for property developers and other clients, contributing to 20K+ leads.
Selected results
| Account | Channels | Result |
|---|---|---|
| Leivip, B2B fashion, EU | Google Search, PMax, DSA | €13,000 in ads returned €192,000 in wholesale revenue |
| GK Hair, haircare | Search, Shopping, PMax | $1M spend over 12 months, $4M tracked sales at 4x |
| Premium Supps, AU | Meta, Google | Found a reported 4.5x ROAS was 2.1x on real click data, and rebuilt reporting |
| Chauffeur Top, AU | Google Search | 112 enquiries at A$20.22 each, 22.67% conversion rate |
| Executive Fleet, AU | Google Ads, new account | 61 leads at $15.80 in the first 19 days |
See all nine case studies with the original exports →
For Upwork and freelance clients
I take a small number of fixed scope projects alongside full time work:
- Account audit. Google Ads or Meta. Structure, wasted spend, tracking and attribution, with a written list of fixes in priority order.
- Tracking setup. GA4, Google Tag Manager and platform conversions, checked against what your store or CRM actually records.
- Account build or rebuild. Search, Shopping, Performance Max or Meta, built around your margins and lead quality.
- Ongoing management. Monthly optimisation and plain English reporting.
Tools
Google Ads · Meta Ads Manager · Microsoft Ads · LinkedIn Campaign Manager · Snapchat Ads · Pinterest Ads · GA4 · Google Tag Manager · Google Merchant Center · Looker Studio · Shopify · Klaviyo · HubSpot
Education
BSc Computer Science, Allama Iqbal Open University (AIOU), 2023
A diagnosis, not a pitch.
Bring the account, the numbers and the problem as you understand it. You leave knowing where the broken link is, whether or not we work together.
A read on where your growth ceiling actually sits, across all six parts of the system.
Which of frequency, measurement or structure is costing you the most right now.
What fixing it would take. Scope, sequence and who does what.
A straight answer on whether I am the right person to own it.
Thirty minutes, held on Google Meet. The link is in the calendar invitation.