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Leadership

Embedded leadership, for companies that would rather have the system inside.

Some companies do not want an external owner of the number. They want that ownership on the inside, building the function and the team around it. For a small number of businesses a year, that conversation is worth having.

What that looks like

Full accountability for the growth number, the budget behind it and the team delivering it. Strategy through scale, reporting into the founder or the CEO.

What it takes

Access to the decisions, not just the channels. A business past product market fit with a number worth owning.

Track record

Oct 2024 — now

Performance Lead, Neura Vista

Paid media strategy across Google, Meta and LinkedIn for a portfolio of lead generation and ecommerce accounts. Budget split, channel mix, campaign structure, and tracking and attribution audits.

Oct 2021 — Dec 2024

Google Ads Expert, GK Hair

Sole strategist for $100K to $120K a month across Search, Shopping and Performance Max. $1M in spend over twelve months returned $4M in tracked sales at 4x. Built the Merchant Center feed and Shopping strategy.

Jun 2020 — Sep 2021

Digital Marketing Specialist, Tech Solutions Pro

Google Ads and Shopping. Built a UK fragrance ecommerce brand from scratch. Five or more UK and US accounts run simultaneously.

Jan 2018 — May 2020

Digital Marketing Manager, Brand Marketing

Google and Meta for major property developers. High volume lead generation judged on lead to sale, not on cost per lead.

If that’s the conversation you’re in, start it directly.

Book a call Email me
Strategy call

A diagnosis, not a pitch.

Bring the account, the numbers and the problem as you understand it. You leave knowing where the broken link is, whether or not we work together.

01

A read on where your growth ceiling actually sits, across all six parts of the system.

02

Which of frequency, measurement or structure is costing you the most right now.

03

What fixing it would take. Scope, sequence and who does what.

04

A straight answer on whether I am the right person to own it.

Thirty minutes, held on Google Meet. The link is in the calendar invitation.

30-minute strategy call

Google Calendar · Google Meet
Day
Time — your local time
Monthly spend

Slots are shown in your local timezone. I confirm within one business day with a calendar invitation.