While it seems unusual to generate a $36,000 sale per month and maintain a 4x ROAS (Return on Ad Spend) on Google, it’s indeed tough and challenging. But trust me, after completing this study, if you’re a Google Ads expert or a digital
marketer, you’ll be able to generate sales or scale your business.
And don’t worry if you’re a business owner and don’t have time to run ads or get stuck in these things. Simply contact us through WhatsApp or by filling out the form below on the contact page.
You know, when I used GK Hair and observed their advertising from the previous year,they consistently generated 8,500 to 9,000 sales throughout the year while maintaining
a ROAS of 2 to 2.5. Surprisingly, they’ve been struggling to scale their business and faced difficulties in scaling up, despite changing advertisers multiple times.
I’ll tell you how I achieved a $36,000 sale within a month using Google Ads and social media ads.While it seems unusual to generate a $36,000 sale per month and maintain a 4x ROAS (Return on Ad Spend) on Google, it’s indeed tough and challenging.
But trust me, after completing this study, if you’re a Google Ads expert or a digital marketer, you’ll be able to generate sales or scale your business.
And don’t worry if you’re a business owner and don’t have time to run ads or get stuck in these things. Simply contact us through WhatsApp or by filling out the form below on the contact page.
You know, when I used GK Hair and observed their advertising from the previous year, they consistently generated 8,500 to 9,000 sales throughout the year while maintaining a ROAS of 2 to 2.5. Surprisingly, they’ve been struggling to scale their business and faced difficulties in scaling up, despite changing advertisers multiple times.
So, before I proceed further, I want to emphasize the importance of being confident in your skills and knowledge. I’m confident in my ability to scale this business, so I’m ready to accept this challenge. So, my first step is to analyze the Google Ads account for the previous year, identifying what worked well and what didn’t.
So, I’ve noticed that our branded keywords perform well and generate sales for us. But one thing to note about our branded keywords is that we already rank well on
Google organically. So, to scale the business, I’m considering moving forward to explore more keywords.
What I’ve additionally noticed is that the maximum performance (Pmax) is quite low in the Google account, and there are too many manual campaigns. Consequently, I’vedecided to proceed with a Performance Max campaign along with PPC, combining both branded and non-branded keywords for better results.
So, my next challenge was to identify non-branded keywords with transactional intent.To do this, I analyzed my website and focused on my top-performing products.
I observed that the keratin treatment product is performing well on the website. So, Istarted identifying keywords relevant to keratin treatment. I found several keywords and now the next step is to filter them. To keep things simple, I selected the most relevant keywords that have transactional intent and align with my product.
Now that my strategy is ready, it’s time for me to proceed and take action. The big challenge for me is stopping the ongoing campaign. Abruptly halting all
campaigns and starting from scratch can potentially impact results negatively. Campaigns take time to exit the learning phase, usually at least one week.
So, I’ve decided not to stop the campaigns that are performing well. Instead, I’m stopping the ones that aren’t meeting expectations. Additionally, I’ve initiated two campaigns on Performance Max and one PPC campaign, launching a new campaign in each account.
That approach offers two benefits: it avoids disrupting the existing performance of the accounts, and it provides the opportunity to test both campaigns or strategies to determine what works best.
After just one day, I received one conversion from the Performance campaign, giving me a slight ray of hope. On the other hand, the PPC campaign brought in a conversion as well, which is a positive sign for me.
After 2 to 3 days, I noticed my PPC campaign declining, with the cost per acquisition (CPA) increasing. Additionally, the Performance Max campaign isn’t meeting expectations—I’m receiving traffic, but the sales numbers aren’t as high as anticipated.
So, it’s a critical moment for me to decide whether to stick with the plan or not. Something seems to have gone wrong because even with four campaigns in the account—some old and some new—I’ve analyzed the old ones, and they aren’t
performing up to the mark.
This led me to wonder why the old campaigns weren’t performing well if the issue was with the campaigns. So, I shifted my focus to the account analytics and reviewed the sales data from the same month of the previous year.
As I reviewed the sales data from the previous year for the same month, I noticed that at the beginning of the month, there were fewer sales. However, towards the end of the month, when the Black Friday sale began, the sales graph spiked significantly.
That’s when I decided to revert to my strategy and make a decision. I’m gaining confidence that we can recover this spending by the end of the month and boost sales and revenue. So, I halted the old shopping campaign and opted to proceed with my own strategy, which involves a combination of Performance Max and PPC.
So, I’ve also initiated a traffic campaign to drive visitors to our site. Additionally, I’ve targeted some competitor keywords because my current goal is to attract the maximum number of people to our site. This way, when we kickstart our sales, we can maximize our sales potential and remarket to our audience.
Now, as the month ends, I need to alter my tactics. I’ve observed that the Return on Ad Spend (ROAS) is 1 in the UK, 1.5 in Australia, 1.3 in Europe, and an impressive 2.3 in the Gulf region.
What’s positive is that the sales graph has been consistently rising in the last 3 to 5 days. This increase gives me hope and confidence in executing the second strategy and plan.
So, right now, it’s an opportunity for me to make a move in a game of chess. I’ve decided to halt the traffic and search campaigns, emphasizing Performance Max. I slightly reduced my targeted ROAS from 2.5 to around 2.2 and increased the campaign budget by 25%.
I noticed the campaign was performing better, so I decided to gradually increase the budget over the next 2 to 3 days.
Everything is currently moving in my favor, so I’ve decided to take an aggressive approach. I’ve initiated another campaign in each account for pre-registration sales for Black Friday. The focus is to create buzz and curiosity among my users, hinting at a big upcoming sale to engage and activate them.
Two days after the start of my sale campaign, I increased my campaign budget by an additional 20%. I also diversified my asset groups in the Performance Max campaign, utilizing sales-related creatives such as “20% off storewide” and “Black Friday Sale.”
In each campaign, I categorized assets into different categories like shampoo and conditioner, keratin hair treatment, hair color masque, and professional products. Within all asset groups, I incorporated 3 to 5 creatives along with headlines relevant to my sale.
Additionally, I included two videos. Furthermore, I created an ad group with the shop page URL, housing all sale-related assets. I enabled the “20% off storewide” extension with every campaign.
On the first day of the sale, I activated Performance Max on all campaigns and noticed good sales, so I increased the budget by 20%. On the 22nd of November, I re-enabled my search campaign, utilizing keyword insertion and incorporating the phrase “20% off storewide” with the keyword, structured as “{keyword;20% off storewide}”.
I set up a countdown for the campaign sale to create a sense of urgency in the user’s mind, emphasizing that time is limited to make a purchase.I set up a countdown for the campaign sale to create a sense of urgency in the user’s mind, emphasizing that time is limited to make a purchase.
On November 23rd, I also activated the demand generation campaign to broaden user reach and maximize results. I ran it for a limited time, spending around 500 USD, which brought in over 1.5k traffic. This expansion widened my reach. I included text like “limited-time offer” and “one day left” to create urgency for users to make purchases before Black Friday, ultimately maximizing my sales.
I was eager to check the results of my campaign, and I found them impressive. As a result, I increased the budget by 20% every second day. So, after the Black Friday sale, I transitioned to prepare for the upcoming Cyber Monday sale. This time, I modified my tactics by enabling a manual shopping campaign for
retargeting users.
I also employed email marketing by sending discount emails to users and used push notifications to maximize results.
I created an audience using data from professional salons registered with us. I uploaded this data to Google and generated a lookalike audience to target other B2B users, aiming to increase my conversion value through upselling.
I created different audiences based on users who added items to their cart in the last 28 days, those who visited product pages on the website, and individuals who made purchases through Google Ads. I targeted these audiences in the manual shopping campaign.
I maintained the momentum of the sale, adjusting the budget one or two days before Black Friday, which worked well for me. On November 26th, I scaled the budget again and made slight changes in the creatives, adding “one day left, buy now” to create a sense of urgency for users, signaling it was their last chance to make a purchase.
I’ve concluded a successful Cyber Monday sale, generating around 3000 USD in sales in one day. However, as the sale is set to end on November 30th, I’m contemplating maintaining this momentum until the end of the month.
I decided to pause my PPC campaign and activate a display campaign, targeting different audiences such as those who added items to their cart but didn’t complete the purchase. This tactic aimed to give them a last chance to buy and sustain the sale through remarketing in the last two days of the month. I noticed that many users who had added items to their cart earlier in the month made purchases through this display campaign.
Conclusion:
Never lose confidence or get puzzled when you’re not getting sales. Analyze your campaign, stick to basics, and pinpoint where the problem might be originating. The first step is to identify the problem.
When you identify a problem, create a strategy to resolve it.
Break it down into steps—check and implement them with confidence. Ensure you have at least an A and B plan to tackle the issue effectively.Try testing what works best for you and put yourself in the user’s shoes. Consider what you, as a user, would prefer and respond to.
During sale days, allocate a higher budget to your campaigns to ensure you remaincompetitive and visible among other competitors. Don’t focus solely on daily campaign budgets; instead, consider the monthly budget plan. Spending more during this time increases the chances of maximizing sales opportunities.
When scaling a business, shift focus from branded to transactional keywords, excluding branded terms. Expect a temporary dip when scaling, but don’t worry—this dip indicates potential for growth. Attracting new buyers takes time; they don’t typically make purchases immediately, so this initial decrease signals a potential for expansion.
Towards the end of the month, many users return and make purchases. Initially, focus on scaling visitors by examining which keywords drive traffic. Then, assess if the visitorsare relevant—are they adding products to their carts? If yes, that’s positive.
Try to attract more users like them. At the end or beginning of your sale, retarget these users with discounts to convert them into your buyer list. Once they’ve purchased the product, your job is done. Client retention depends on the quality of the product and the business value. GK Hair has amazing products, resulting in a 40% user retention rate.
This high retention rate connects users with their products,making them eager to purchase GK Hair products again.
