300% Revenue Increase for Ammar Fragrances with Segmented B2C Strategy
300%
300%
111%
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Overview
Gk Hair is a renowned brand in the Hair Care industry, offering a wide range of products covering all aspects of hair taming color styling and home care. With a commitment to excellence, we prioritize the creation of captivating scents that embody elegance and luxury.
Goal
Increase Brand Visibility
- Drive targeted traffic to the website:
- Boost online sales
- Increase Revenue of Brand
- Improve conversion rate
- Increase ROAS 2X to 3.5X ROAS
- Increase market share
Challenges
Business
- Highly competitive market: The Hair Care industry is highly competitive, with many established brands vying for customers’ attention. Standing out in a crowded market and convincing customers to choose your brand can be a significant challenge
- Increasing advertising costs: Advertising costs on platforms like Google Ads and Facebook Ads can be high, especially for popular keywords and target demographics. You may face challenges in managing your budget effectively while still reaching your desired audience and maximizing your return on investment (ROI).
- Ad fatigue: Consumers are constantly bombarded with advertisements across various platforms. This can lead to ad fatigue, where users become desensitized to ads and may ignore them. It’s crucial to develop engaging and creative ad content to capture and maintain users’ attention
PAID SEARCH AND SOCIAL
- Limited ad space: Both Google Ads and Facebook Ads have limited ad space, especially on mobile devices. Crafting concise and impactful messages within these limitations can be difficult, making it crucial to optimize ad copy and visuals for maximum impact.
- Conversion optimization: Driving traffic to your website is one thing, but converting that traffic into actual sales is another challenge. Optimizing landing pages, user experience, and the purchase journey is crucial to increase the conversion rate and ultimately boost revenue.
- Measuring ad performance: Tracking the effectiveness of your Google Ads and Facebook Ads campaigns can be challenging. Setting up proper tracking mechanisms, analyzing key metrics
Strategies
Utilizing the 5P strategies (Product, Price, Promotion, Place, and People) help out & stand out, increase brand awareness, and boost sales.
Our fragrance brand employs the 5P strategy to effectively increase brand awareness and drive sales. The primary focus is on delivering exceptional quality fragrances that are long-lasting and exude sophistication. By ensuring the superiority of our products, we establish a strong foundation for success.
To attract both new and existing customers, we offer a substantial 40% discount. This enticing promotion serves as a powerful incentive for customers to engage with our brand and make purchases. We strategically time this discount offer to align with popular events in the UK, such as Christmas, to leverage the heightened consumer interest and capitalize on the festive spirit. Furthermore, we amplify the appeal of our promotion by incorporating compelling captions that resonate with our target audience, capturing their attention and arousing their curiosity.
To effectively reach our target audience, we employ various advertising channels. Firstly, we utilize Product Listing Ads (PLA) on Google, ensuring that our fragrances are prominently displayed in relevant search results. This increases visibility and generates interest among potential customers actively searching for fragrance products. Additionally, we leverage Facebook and Instagram to run captivating video advertisements that vividly showcase the allure and essence of our fragrances. These visually engaging ads captivate viewers and instill a desire to experience our products firsthand.
In order to precisely identify and target our desired audience, we leverage our existing customer list to create a customer match list. This enables us to effectively reach individuals who closely align with the characteristics and preferences of our current customer base. By leveraging this valuable resource, we ensure that our advertising efforts are directed towards the most relevant and receptive audience, maximizing the potential for conversions and sales.
Through the implementation of these strategies, our fragrance brand aims to establish a distinctive presence in the market, foster brand loyalty, and ultimately drive revenue growth. We remain committed to monitoring the effectiveness of our campaigns, gathering customer feedback, and adapting our strategies to continuously optimize our performance in the highly competitive fragrance industry.
Results
Facebook spend
The total revenue from sales this month is 11398 pounds and the total
number of orders was 296. A total of 420 products were sold and the average order value was 35 pounds per order.
In January, the total website traffic was 9,300 users, with 9,100 being new users
and 200 being returning users. The average engagement time for users on the website was 1 minute and 18 seconds.
According to the analytics, 4,000 users were driven to the website through Google Ads, 1,500 through organic search, 1,400 through social media, and 393 through
paid search.
The total number of page views in January was 30,000 and there were
11,000 session starts. Out of these, 8,000 were first visits and 715 users started the checkout process. Of these, 296 completed their purchase.
According to the data, the top Traffic Getting
products were:
·
White Crystal with 1486
units sold
·
5 Best Seller
Perfume with 732 Traffic
·
Blue Lotus with 342 Traffic
·
5 Perfume Samples
with 329 Traffic
London is getting the most traffic with 3,000 users, followed by Kingston
with 282 users, Sheffield with 253 users, Leeds with 226 users, Birmingham with 203 users, and Nottingham with 191 users
Out of the 7,800 users, 3,800 users drive from IOS, 3,000 users drive from Android, and 1,000 users drive from Windows.
In Google Ads, 2,030 pounds were spent and a total of 250 conversions were achieved, with
a conversion rate of 5.88%. The cost per conversion was 8 pounds.
The total
impressions were 456,000 and the total clicks were 4,140. The conversion rate was 5.88% and the conversion value was around 2 Pound.
On Facebook and Instagram, 1,150 pounds were spent and 86 conversions were brought to the website, with a total of 143,000 impressions.
For Facebook events, 2,400 people added items to their carts and 1,200 initiated checkout.
Last 30 days leads: 273 (vs. 5 Google leads)
- CPA: $31.21 (vs. Google $578)
- CTR: 2.3%
- 66 comments
- Spend: $8,765
Conclusion
Agapé Transportation provides non-emergency medical transportation to New York City clients. They transport people who do not have access or the ability to do so themselves to their scheduled doctors appointments. Agapé has over 900 drivers and transports over 600 patients daily. They are a preferred partner of the leading hospitals and medical aid services located in New York City.
ABOUT THE CLIENT
Ammar’s Fragrances is known as a luxurious fragrance house. Each fragrance is made using the highest quality ingredients.
HEADQUARTERS
SERVICE RENDERED
PPC Ads
Display Ads
Facebook & Insta Ads
