Understanding the difference between correlation and causation is one of the most important concepts in research, data analysis, marketing, and even everyday decision-making. Mistaking one for the other can lead to wrong conclusions, poor strategies, or misleading claims. In this guide, we’ll break it all down in plain language. You’ll learn what correlation and causation …
How to Develop a Marketing Persona That Actually Works Understanding your audience is the foundation of effective marketing. But how do you go beyond vague demographics and really connect with the people you’re trying to reach? That’s where marketing personas come in. A marketing persona isn’t just a made-up character. It’s a clear, focused …
While it seems unusual to generate a $36,000 sale per month and maintain a 4x ROAS (Return on Ad Spend) on Google, it’s indeed tough and challenging. But trust me, after completing this study, if you’re a Google Ads expert or a digitalmarketer, you’ll be able to generate sales or scale your business. And don’t …
